Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image; it is the personification of an organization. Because logos are meant to represent companies and faster recognition by consumers it is counterproductive to redesign logos often.
Smoke Colors know how important having a good logo is to your business, and how culturally aware consumers visually associate strong symbols with quality companies
An effective company logo should be:
Using an already established brand, extend this into other areas such as the web or adapt it to other uses. .